Ferrari stands alone at the pinnacle of brand identity and when Maranello releases a new design everyone waits with baited breath. The introduction of the Ferrari FF created a buzz like none other through the design and automotive technology worlds with questions to follow about the shape, name, and the introduction of Ferrari’s patented 4-wheel-drive system? Now that we have lived with the Ferrari FF for a short while, the answers seem obvious and almost redundant; consumers today want the performance Ferrari epitomizes however owners are demanding more out of their Supercars: practicality, usability, daily drivability and a car that can truly encompass all of these attributes while being true to the core competences of the Ferrari brand.
Luca di Montezemolo’s vision of the Ferrari-Four is a car that embraces the essence and culmination of these design parameters. With a 0-62 MPH time of 3.7 seconds, a quarter-mile time of 11.4 seconds, and a top speed of 208 MPH, the numbers firmly place this car in Supercar territory, with capacity seating for four adults… comfortably. While it is all too common for automotive companies to market their cars based on their racing derived technologies and prowess, the Ferrari FF’s 4RM system is a transverse gearbox with independent clutches for each front wheel; the direct link to Formula One technology is unequivocal and was developed by Ferrari for the Scuderia team. Driven directly off the crankshaft without the bulk, weight, and inefficiencies of the center differential, the FF’s 4-wheel drive system is truly extraordinary in its application and performance.
The shooting-brake concept is probably the most discussed feature of the FF. One look inside the car or the first time you take three of your friends along for a spirited drive in your Ferrari and there will be no doubt in anyone’s mind why the elegant shape was critical to the success of the car. Cargo space is usually not a topic of discussion in the Supercar realm however the FF is a class-leader here as well. If you are an active person and prefer participation to the idle sport of spectating, you will fully embrace the FF as the car ready to be driven not just to an event but deliver you to your starting line, whether it be golfing, skiing, cycling or trackside where your pit crew is ready and waiting to strap you into your single-seater.
Throw in luggage for a week or weekend along with a few sets of clubs, skis, or bicycle and the SUV crowd will be in awe as you comfortably drive past them in sublime style and grace to the slopes, to the country club, or to your next meeting. Mr. Montezemolo’s vision of passion, performance, and practicality has brought the FF into the exclusive world of Ferrari. Be the first to embrace his vision and see for yourself why the FF is a world-class 4-occoupant Supercar for your daily driving ambitions.
[PRINTER FRIENDLY VERSION]
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